Managing Our Business Responsibly
Viacom’s audiences trust us to act responsibly. We take this trust very seriously, doing the right thing for employees, suppliers, partners and shareholders; and minimizing our impact on the planet.
OUR COMMITMENT TO THE ENVIRONMENT
Viacom looks for opportunities big and small to respect the environment and minimize the footprint we leave behind. We use our global stage to spark environmental conversations with our audiences, advertisers, affiliates, talent and licensees. We regularly engage business leaders, policymakers and influencers to advocate for responsible environmental policies.
OUR ACTIONS AND ACCOMPLISHMENTS
VIACOM STANDARDS AND PRACTICES
As an entertainment company, Viacom’s programming often reflects what’s happening in the moment. We feel a responsibility to depict situations — however raw — in culturally sensitive and respectful ways. The company’s Standards and Practices group objectively evaluates content, paying particular attention to stereotyping, marketing to children and racial, feminist and transgender bias.
Viacom is an exciting, progressive company in a highly creative industry. We’re also an international entity touching millions of lives every day, including our audiences, employees, suppliers and shareholders. We take this responsibility very seriously and always conduct business in an ethical, legal and respectful way. Our Global Business Practices Statement outlines the standards we expect of our employees and others working on our behalf. Along with our values, it sets a tone for excellence and guides us on how to handle day-to-day situations. We know, of course, that no document can cover everything, so we have a 24/7 international helpline called OPENLINE that employees can call if something doesn’t seem right or they see behavior that goes against our policies.
Viacom vigorously supports and defends intellectual property rights, including the copyright and trademark laws that protect the jobs and the people who make a living telling stories. We work closely with our peers in the industry, activists, independent artists and other broad coalitions to ensure creators’ rights are respected.
WORKING WITH SUPPLIERS
We rely on outside suppliers in many parts of our business. Because these organizations and contractors can be seen as extensions of Viacom, they must adhere to the same standards we expect of our own employees. We ask all suppliers to review, understand and adhere to our Supplier Code of Conduct.
The Viacom Government Relations team creates and manages relationships with political opinion leaders and policymakers to initiate and respond to issues affecting our industry. We also work with our associations in Washington, D.C., to help our nonprofit partners’ voices be heard.
CORPORATE RESPONSIBILITY GOVERNANCE
Social responsibility is in Viacom’s DNA. We drive action on the issues that are important to our audiences — often very visibly, though sometimes under the radar. Most of our social efforts are run by the Viacom Corporate Responsibility Council (VCRC), comprising social responsibility leaders from across the company. The Viacom Board of Directors periodically reviews these activities, their performance, Viacom’s labor standards and environmental risk.
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