PIONEERING SOCIAL CHANGE
Social change happens when awareness meets action. Viacom has long been at this vital intersection, using our powerful brand voices as loudspeakers for social, political and environmental causes.
Viacom has stepped up to raise awareness and action to end domestic violence and sexual assault through a partnership with the Joyful Heart Foundation and the NO MORE campaign, led by actress and advocate Mariska Hargitay. NO MORE aims to dispel the myths and excuses that perpetuate sexual assault and domestic violence and get people talking openly about the issues. NO MORE’s three-year PSA campaign, launched in 2013, recruits celebrities and public figures to ask bystanders to get involved.
The Millennial Generation truly values being able to make a difference. Their aspirations are brought to life by Agentes de Cambio (Agents of Change). This initiative spotlights young people and celebrities making a difference in education, employment, environmentalism, health and wellness, and youth engagement. After a successful launch in Mexico and Colombia, Nickelodeon unveiled Agentes de Cambio in the rest of Latin America, notably in Argentina and Brazil.
Get Dirty! is Nickelodeon’s rallying cry to kids to go outside and “dig in” to help the environment all year-round. The initiative educates kids about issues like wildlife conservation and protecting the environment, and challenges them to do their part.
Nickelodeon puts kids first in everything it does. Knowing its audience is passionate about doing good, in 2008 the network launched HALO (Helping And Leading Others) to empower kids to act on the issues they care about most. In 2014, Nickelodeon introduced HALO Effect, a campaign to encourage more young people to take action. Each month, one deserving teen receives $5,000 donated to the charity of his or her choice, is featured in a Nickelodeon 45-second spot and is profiled on teennick.com.
Since 2010, BET's Leading Women Defined annual conference has helped set a national agenda for the black female community, emphasizing education, leadership, family, health and activism for women and girls. About 100 of the country's most prominent African-American women attend the annual three-day conference.
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