PROMOTING HEALTHY LIVING
Viacom is dedicated to using our networks and resources to promote physical and sexual health and break down barriers to discussing mental health. Our goal? Good health and well-being for the audiences we serve.
One of the best ways kids can help themselves is by getting out and getting active. So, once a year, all Nickelodeon channels and websites go dark from noon to 3pm on the network's Worldwide Day of Play (WWDoP). On-air programming before and after the "digital detox" features health and wellness messages and, in 2014, WWDoP and 16 partner organizations hosted 4,000 events in all 50 states.
The BET Goes Pink initiative is a national multiplatform call-to-action campaign to raise awareness, encourage early detection and educate audiences on breast cancer, the most commonly diagnosed cancer in African-American women.
VH1 joined forces with Grammy Award-winning performer and humanitarian Alicia Keys and the organizations Greater Than AIDS and the Black AIDS Institute to launch EMPOWERED, a multiplatform effort to educate women about HIV/AIDS.
Through multiple campaigns and ongoing initiatives, MTV Latin America, MTV Brazil and Tr3s speak to youthful audiences in Latin America and Latin American communities in the U.S. to raise awareness about unplanned pregnancies, HIV/AIDS and other sexually transmitted infections.
On Veterans Day 2014, Spike, a longtime friend of those who serve our country, launched Veterans Operation Wellness (VOW) to inspire veterans to make the same commitment to health and wellness that they made to their country. VOW helps veterans lead healthier lives through training, exercise, better diet and engagement with their communities. It also encourages civilians to support vets by connecting with them through physical fitness and local activities.
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