Each year, several Viacom networks air Night of Too Many Stars: America Comes Together for Autism Programs to raise funds for autism schools, programs and family services nationwide. The show and its partner organization, New York Collaborates for Autism, have raised more than $18 million since 2006.
CMT Empowering Education aims to encourage CMT viewers — whatever their age — to pursue higher education and acquire the skills needed for today's changing economy. The U.S. Bureau of Labor Statistics reports that 5.4 million jobs remain unfilled, many due to a lack of skilled applicants, making postsecondary school certification even more important. The program is designed not only to address the skills gap, but also to inspire viewers to follow their dreams.
Viacom’s networks take part in special activities and events each year — both on air and off — in support of GLAAD’s Spirit Day, which raises awareness of bullying against the LGBT community.
Paramount was one of the sponsors of Hollywood Salutes Heroes, a 2014 special celebration honoring members of the U.S. Armed Forces. Almost all 1,200 Paramount employees lined the street to wave handmade signs and welcome the heroes, and Paramount hosted several events for attendees, including a concert and a private screening of the film Forrest Gump.
Look Different helps teens and young adults challenge bias in their daily lives. It addresses the thorny subject of discrimination based on race, gender and sexual orientation to help the network’s audience create a world without prejudice. The campaign’s goal is to give young people the language to talk about bias, a topic they’re deeply interested in but uncomfortable talking about. The network has built a coalition of world-class partners – including the Anti-Defamation League, GLAAD, the NAACP and The Trevor Project, just to name a few – to help tackle the issues on-air and online via PSAs, celebrity messages, programming, social media and digital tools.
Established in 2014, Logo’s Trailblazers is an annual event and TV special that celebrates pioneers and activists who are breaking new ground in LGBT civil rights. Trailblazers airs during LGBT Pride Month (June) and honors not only those who make national headlines, but also pays tribute to everyday people making a difference in the fight for LGBT equality.
The Millennial Generation truly values being able to make a difference. Their aspirations are brought to life by Agentes de Cambio (Agents of Change). This initiative spotlights young people and celebrities making a difference in education, employment, environmentalism, health and wellness, and youth engagement. After a successful launch in Mexico and Colombia, Nickelodeon unveiled Agentes de Cambio in the rest of Latin America, notably in Argentina and Brazil.
Get Dirty! is Nickelodeon’s rallying cry to kids to go outside and “dig in” to help the environment all year-round. The initiative educates kids about issues like wildlife conservation and protecting the environment, and challenges them to do their part.
Nickelodeon puts kids first in everything it does. Knowing its audience is passionate about doing good, in 2008 the network launched HALO (Helping And Leading Others) to empower kids to act on the issues they care about most. In 2014, Nickelodeon introduced HALO Effect, a campaign to encourage more young people to take action. Each month, one deserving teen receives $5,000 donated to the charity of his or her choice, is featured in a Nickelodeon 45-second spot and is profiled on teennick.com.
Viacom has stepped up to raise awareness and action to end domestic violence and sexual assault through a partnership with the Joyful Heart Foundation and the NO MORE campaign, led by actress and advocate Mariska Hargitay. NO MORE aims to dispel the myths and excuses that perpetuate sexual assault and domestic violence and get people talking openly about the issues. NO MORE’s three-year PSA campaign, launched in 2013, recruits celebrities and public figures to ask bystanders to get involved.
Since 2010, BET's Leading Women Defined annual conference has helped set a national agenda for the black female community, emphasizing education, leadership, family, health and activism for women and girls. About 100 of the country's most prominent African-American women attend the annual three-day conference.
The BET Goes Pink initiative is a national multiplatform call-to-action campaign to raise awareness, encourage early detection and educate audiences on breast cancer, the most commonly diagnosed cancer in African-American women.
VH1 joined forces with Grammy Award-winning performer and humanitarian Alicia Keys and the organizations Greater Than AIDS and the Black AIDS Institute to launch EMPOWERED, a multiplatform effort to educate women about HIV/AIDS.
Through multiple campaigns and ongoing initiatives, MTV Latin America, MTV Brazil and Tr3s speak to youthful audiences in Latin America and Latin American communities in the U.S. to raise awareness about unplanned pregnancies, HIV/AIDS and other sexually transmitted infections.
On Veterans Day 2014, Spike, a longtime friend of those who serve our country, launched Veterans Operation Wellness (VOW) to inspire veterans to make the same commitment to health and wellness that they made to their country. VOW helps veterans lead healthier lives through training, exercise, better diet and engagement with their communities. It also encourages civilians to support vets by connecting with them through physical fitness and local activities.
One of the best ways kids can help themselves is by getting out and getting active. So, once a year, all Nickelodeon channels and websites go dark from noon to 3pm on the network's Worldwide Day of Play (WWDoP). On-air programming before and after the "digital detox" features health and wellness messages and, in 2014, WWDoP and 16 partner organizations hosted 4,000 events in all 50 states.
MTV Latin America’s Agentes de Cambio (Agents of Change) is a program spotlighting young people and celebrities making a difference in education, employment, environmentalism, health and wellness, and youth engagement. Among its initiatives is #MéxicoSinTrabajoInfantil (Mexico Without Child Labor) to combat the problem of child labor.
BET’s Next Level education initiative partnered with AEG and the Grammy Museum at L.A. LIVE to host the BET Youth Experience for Los Angeles–area high school students. The free, three-day educational and empowerment program gave students the opportunity to learn about music careers such as event production and music journalism, and explore the history and impact of African-American culture in music.
With the assistance of Nickelodeon’s beloved preschool characters, Beyond the Backpack helps parents and caregivers get children ready for kindergarten by developing language, literacy, math, science and creative arts skills, as well as social, emotional and physical health.
Get Schooled speaks to kids about education through media and popular culture. Originally an initiative founded by Viacom and the Bill & Melinda Gates Foundation, Get Schooled became a nonprofit in 2010. It motivates kids to stay in high school and go on to college, and offers them the support and guidance they need to succeed. Get Schooled engages close to two million students and has a network of 2,500 middle and high schools across the country.
In Paramount’s Kindergarten to Cap & Gown program, Paramount employees mentor students in three local high schools in the company’s Hollywood neighborhood. The program also hosts special events for students, including a debate competition, a job shadow day with media professionals and more.
Continuing the company’s efforts to prepare young audiences for the workforce, Viacom International Media Networks’ MTV Breaks offers teens the chance to get real-world experience in a variety of fields. Four young people were selected out of 20,000 applicants to work at the 2014 MTV Europe Music Awards (EMAs) in Glasgow, Scotland. In addition to seeing their work on MTV, each winner worked alongside an industry pro at the show and received valuable mentorship afterward.
BET works hard to give its audience the tools to compete on a global scale by encouraging them to take control of their future and earn a college degree. Through the BET Next Level campaign, the network encourages its core audience of 16- to 25-year-olds to stay in school, attain higher education and avoid dropping out. The initiative helps viewers do three things: choose the right school, whether it’s a university or community college; set out a personal career plan; and find ways to finance their education.
The VH1 Save The Music Foundation was created in 1997 with the purpose is to create systemic change in American public schools by restoring music programs and raising awareness of the importance of music to every student’s complete education. Since then, the initiative has donated more than $52 million worth of new musical instruments to more than 1,900 public schools across the country, giving 2.6 million students the tools and confidence to excel in academics and in life.
Paramount partnered with a group of African-American business leaders to bring Paramount’s Academy Award-nominated film SELMA to students for free. The Selma for Students program enabled more than 320,000 middle and high school students across the country to see the movie, which depicted the epic 1965 civil rights march from Selma to Montgomery, Alabama.
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